Willem Van Den Bergh

Hi, nice to meet you!

Willem v.d. Bergh is a UX Desginer at Luno Previously at iKhokha and cLAB

Working remotely for UK based clients, from South Africa — More about me ↗

Selected work ↓

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Pay screen

2026 · Product Design

Built a backend-driven Luno Pay home across Android, iOS and Web — shipped in six weeks to a merchant network nearing a million stores.

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Luno Pay landing screen — scan to pay, merchant carousel and promotions

Luno buy journey

2024 — 2026 · Product Design

Rebuilt Luno's crypto buy flow from nine steps to five across three markets and three platforms — an A/B tested +12% lift in conversion.

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Luno buy confirmation and success screens

Purchase journey

2023 · UX / Conversion

Cut checkout friction for iKhokha merchants — conversion rose from 3% to 6% and time-to-convert fell from 9.3 to 6.9 minutes.

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iKhokha purchase journey cover — cart, checkout and payment

Website redesign

2024 · Product & Web Design

Rebuilt iKhokha's public site — bold merchant-inspired colour, modular templates, and a homepage that climbed 38% in organic search ranking.

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iKhokha website redesign cover

From the archives ↓

Earlier selected work

LikeMeat Website Design

LiveKindly Collective · 2022 · UI / Product / Web Design Lead

Redesign of the LikeMeat corporate site for the LiveKindly Collective — food-first visuals, a dual journey for new vs familiar users, and craving sliders that make plant-based look drool-worthy.

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